Thoughtful Master Data Management with Cort Fritz

In this episode we are discussing Master Data Management (MDM).

The most often cited reason for implementing MDM is to reduce bad data in the organization. Cleaning data is a difficult, repetitive and a cumbersome process. Your data also lives in different silos such as a CRM, Accounting, and HR. There could be hundreds of data sources. Who holds the truth? These projects often fail for a number of reasons. Complexity, politics, lack of domain expertise. 

So, Today we get a chance to speak with Cort Fritz, a Master data specialist with a number of years in this field. He is always fun to talk to. We get into what is master data, why it’s important, what is a good starting point, what to do with old systems, APIs, and if there ever needs to be an intelligence aspect to MDM.

There is a huge IT spend on MDM projects yet so many fail. You’ll want to listen to this episode for expert insight into making these projects successful.


Fahad Shoukat

Cort Fritz has been leading technology teams since 1995.  He is the founder of - a software and hardware product development outsourcing provider.  

His teams have built global-scale, consumer-grade systems for Xbox, Disney, Yahoo, MTV, Showtime, and many other global brands.

His current interests include Internet-of-Things, the elixir programming language, music, and modern lit.

He is most proud of being a dad to his two daughters, Liberty & Reiko and lives in Los Angeles, CA.

Thoughtful Chatbot Series: Passage AI

This episode is the first of our Thoughtful Chatbot Series. Chatbot Platforms with Mitul Tiwari (CTO and Co-Founder) and Muckai Girish (VP of Business Development) from Passage AI.


Chatbots are here to stay. There is no doubting the tremendous potential chatbots hold in kicking customer service into another gear.

Once we get past the potential use cases for a technology such as chatbots, the next challenge is around implementation. Which platform? Google, Alexa, Cortana, Messenger or the 20+ more platforms out there. How about all of them?

We haven’t even touched integrations, security, privacy, and future proofing. It can be a daunting task, and we are just talking about chatbots here. Wait, I want my chatbot to be intelligent as well. I heard about this thing called AI and machine learning.

On the surface, chatbots sound like a good idea. However, actual implementation is another animal.

Fortunately, companies like Passage AI are making chatbots easier to build and implement. As we think about thoughtful software at Skiplist, Passage AI is tackling thoughtful bot building.

Andrew and I were fortunate enough to speak to Mitul Tiwari (CTO and Co-Founder) and Muckai Girish (VP of Business Development) from Passage AI.

A fantastic discussion around platforms, security, privacy, implementation, and trends around chatbots. You’ll learn more about the Passage AI platform, and they shared their expert insight into building a thoughtful bot.

If you are considering a chatbot, listen to this episode first!


Fahad Shoukat

Mitul Tiwari is the CTO and Co-founder of Passage.AI. His expertise lies in building data-driven products using AI, Machine Learning and big data technologies. Previously he was head of People You May Know and Growth Relevance at LinkedIn, where he led technical innovations in large-scale social recommender systems. Prior to that, he worked at Kosmix (now Walmart Labs) on web-scale document and query categorization, and its applications. He earned his PhD in Computer Science from the University of Texas at Austin and his undergraduate degree from the Indian Institute of Technology, Bombay. He has also co-authored more than twenty publications in top conferences such as KDD, WWW, RecSys, VLDB, SIGIR, CIKM, and SPAA.

Girish is VP of Business Development & Strategy at Passage AI ( Over his 20+ year career in high tech, he has worked with Juniper Networks, Reliance Jio, Entropic Communications, ARRIS Group and SBC Labs, helping bring broadband and wireless communications solutions to market.

The Town Kitchen with Eric Quick and Jefferson Sevilla

Social Impact and Software


In this episode, we get a chance to speak with the executive team at The Town Kitchen, Jefferson Sevilla (Co-founder) and Eric Quick (CEO). A fantastic discussion to learn more about The Town Kitchen as well the social impact of software, which is not widely discussed.

The Town Kitchen delivers lunch in the SF Bay Area and provides jobs for local youth. They have a powerful mission as a company to make a social impact. The food is down right delicious. Get lunch delivered and make a social impact. Do it for the kids.

 Kitchen founders Sabrina Mutukisna and Jefferson Sevilla

Kitchen founders Sabrina Mutukisna and Jefferson Sevilla

  • Social impact of software

  • Social impact numbers from software tools

  • How Andrew got into software

  • How tech impacts the youth

  • How companies can use the resources to help the community 

Please support The Town Kitchen. Eric and Jefferson have built something truly inspiring.


Fahad Shoukat

Jefferson Sevilla (Founder/Executive Chef) is a former Executive Sous Chef (7 years) at Google’s San Francisco campus. At Google, Jefferson managed a department of 55 in executing daily breakfast and lunch operations to 2500 Googlers. Jefferson transitioned from Google to become Executive Chef at SpoonRocket and most recently, Founding Culinary Director at the Youth Food Project, a non-profit collaborative which educates and employs re-entry youth. Jefferson is also an Advisor for Mamacitas Cafe, a women-owned and operated, mission-driven business in Oakland.

Eric Quick (CEO) has over twenty-five years experience in operations management in the industries of foodservice, retail, e-commerce and fresh food manufacturing. Eric has held senior leadership positions with start-up ventures and notable companies including McDonald’s, Disney, Safeway and Revolution Foods. Eric has a passion for recruiting and developing high caliber emotionally intelligent teams who successfully tackle hyper growth business opportunities. His track record demonstrates his ability to grow big ideas from inception to multi-year growth opportunities in the foodservice, retail and food technology segments. 

Unusual Journeys and Great Software

The People at Skiplist

In this episode, Charles Esau and Scott Stahl, software engineers at Skiplist join us to discuss our unusual journeys and atypical backgrounds and how it helps us build great software.

If you ever wanted to learn more about how to build great software and learn about the people at Skiplist, this is the episode for you.

The twists and turns in our journeys have made a big impact on how we practically approach software development.

It has resulted in a high success rate in the projects we work on. We also are fortunate enough to have built lasting relationships along our journey. We wouldn’t have it any other way.

Thinking about a Blockchain, AI, and Machine Learning projects? Listen to this episode first.


Fahad Shoukat

Internet of Things (IoT)

Exponential Technologies - IoT

In this episode Andrew and I talk about my favorite topic, the Internet of things (IoT).

Thinking about an IoT project or working on one? Listen to this episode first.

We discuss the most awesome combination of technologies AI, blockchain, and IoT. We also get into why open source is critical to IoT.

As well how cryptocurrencies fit into all of this.

Build thoughtful IoT.


Fahad Shoukat

Machine Learning and Data Bias

In this episode, Chris Stoll a Sr Software Architect at Skiplist joins Andrew and I to discuss Machine Learning. Both have Masters in Computer Science and tons of experience in this space.

Machine learning is not just an algorithm or a black box. There are biases in data that all companies need to be aware of. Some can be costly if not properly addressed. This is also why diversity is so important to any organization. Maybe you don’t need machine learning in the beginning. Find out when is the right time. 

We also get into discussing Pokemon Go and why Facebook is on the hot seat again. 


Fahad Shoukat

Thoughtful Software Architecture

There is nothing more expensive and wasteful than sending thought-less software to production.

In this episode, Andrew and I discuss software architecture. Why the underlying software architecture should never be overlooked. We discuss areas engineers can improve outcomes. Simples improvements we can all make such a creating better documentation and thinking about the future.


Fahad Shoukat

What is thoughtful software?

Billions of dollars a year if not more are lost on software projects that never come to fruition. A staggering amount of value lost for companies, individuals, and our economy. There is a better way. This is thoughtful software.

In this episode Andrew and I discuss what is thoughtful software and why it’s so critical to your business.


Fahad Shoukat

Thoughtful Software Podcast Launching Soon!

Software is eating the world, as Marc Andreessen put it. Unfortunately, software is also eating our wallets.

Billions of dollars a year are lost on software projects that are basically unusable. A staggering amount of value lost for companies, individuals, and our economy. However, there is a better way.

This is thoughtful software. Where we discuss why these projects fail, industry trends, and we talk to experts for insights in building usable and thoughtful software.

We will be launching our first podcast shortly. All about building great software. 


Fahad Shoukat