When you think about what “value” means, you might see dollar signs. That’s what many companies think, too.
In an era where social responsibility is increasingly important to consumers, companies are scrambling to showcase their “values” as a way to turn in a profit. There’s a reason so many tech company slogans sound similar. It’s not just that they’re all trying to do the same thing (make a profit), it’s also that they want to take our attention away from their primary goal—the bottom line.